#adtech
10 posts9 participants0 posts today
Google unveils major transparency boost for Performance Max campaigns: Performance Max advertisers gain access to granular channel data for the first time since launch. https://ppc.land/google-unveils-major-transparency-boost-for-performance-max-campaigns/ #Google #PerformanceMax #DigitalMarketing #PPC #AdTech
PPC Land · Google unveils major transparency boost for Performance Max campaignsPerformance Max advertisers gain access to granular channel data for the first time since launch.
ICYMI: Google rolls out policy center improvements: New labels help app publishers identify and prioritize ad serving issues. https://ppc.land/google-rolls-out-policy-center-improvements/ #Google #AdTech #DigitalMarketing #PolicyCenter #AppDevelopment
PPC Land · Google rolls out policy center improvementsNew labels help app publishers identify and prioritize ad serving issues.
ICYMI: The Trade Desk integrates Bunny Studio for audio ad creation: Kokai platform now enables direct audio ad production through creative services partnership. https://ppc.land/the-trade-desk-integrates-bunny-studio-for-audio-ad-creation/ #AudioAdvertising #AdTech #DigitalMarketing #TheTradeDesk #BunnyStudio
PPC Land · The Trade Desk integrates Bunny Studio for audio ad creationKokai platform now enables direct audio ad production through creative services partnership.
"OpenAI announced today that users will soon be able to buy products through ChatGPT. The rollout of shopping buttons for AI-powered search queries will come to everyone, whether they are a signed-in user or not. Shoppers will not be able to check out inside of ChatGPT; instead they will be redirected to the merchant’s website to finish the transaction.
In a prelaunch demo for WIRED, Adam Fry, the ChatGPT search product lead at OpenAI, demonstrated how the updated user experience could be used to help people using the tool for product research decide which espresso machine or office chair to buy. The product recommendations shown to prospective shoppers are based on what ChatGPT remembers about a user’s preferences as well as product reviews pulled from across the web."
https://www.wired.com/story/openai-adds-shopping-to-chatgpt/
WIRED · OpenAI Adds Shopping to ChatGPT
Continued thread
Faszinierend war – auch für Leute wie mich, die die Geschichte schon kennen – @nohillside s Auflistung der Zusammenhänge zwischen diesen #Cookies, Googles mehrfache Abhängigkeit vom Werbemarkt, den Bemühungen um #Google-Abspaltungen, sowie den Entwicklungen rund um die #KI-Firmen.
#PrivacySandbox #FLoC #Fingerprinting #AdTech
https://dnip.ch/2025/04/30/aus-mit-dem-cookie-aus/#Fazit
Das Netz ist politisch · Aus mit dem Cookie-Aus - Das Netz ist politischSeit 2019 versuchte Google mit der Privacy Sandbox-Initiative, die Privatsphäre-Bedürfnisse der Benutzer und die wirtschaftlichen Interessen von
PayPal is expanding PayPal Ads to sell programmatic ads across the open web, leveraging shopping data from PayPal, Venmo, and Honey to help advertisers target audiences with real purchase intent. #PayPal #AdTech #ProgrammaticAds #DigitalMarketing #Ecommerce #DataDriven #MarTech
The Trade Desk integrates Bunny Studio for audio ad creation: Kokai platform now enables direct audio ad production through creative services partnership. https://ppc.land/the-trade-desk-integrates-bunny-studio-for-audio-ad-creation/ #TheTradeDesk #BunnyStudio #AudioAds #DigitalMarketing #AdTech
PPC Land · The Trade Desk integrates Bunny Studio for audio ad creationKokai platform now enables direct audio ad production through creative services partnership.
ICYMI: Google rolls out policy center improvements: New labels help app publishers identify and prioritize ad serving issues. https://ppc.land/google-rolls-out-policy-center-improvements/ #Google #AdTech #PolicyUpdate #Marketing #AppDevelopment
PPC Land · Google rolls out policy center improvementsNew labels help app publishers identify and prioritize ad serving issues.
Motive Interactive named Top Growth Partner in 2025 Singular ROI Index, showcasing elite performance across global marketing platforms with advanced AI-powered strategies and consistent ROI excellence. #Marketing #AdTech
Thumzup Media Corp. accelerates growth with innovative social media advertising platform, targeting $821B market and registering 800+ clients with plans for rapid expansion #SocialCommerce #AdTech
Microsoft sneakily used generative AI in a Surface ad released months ago, and almost no one noticed. It blended AI visuals (for simple shots) with real footage, reportedly saving 90% on time/cost. AI as a tool, not a replacement.
I've never enjoyed ads, and the more I think about them, the less I like they way they shift people's focus to unimportant things.
So, here is my opinion essay about why modern advertisements should be reduced, and why we, consumers of ad-infested content, should look for ways to make a change—say, by supporting creators without abusing our attention:
https://bojidar-bg.dev/blog/2025-04-25-nobody-deserves-ads/
This is post 3 of #100DaysToOffload
ICYMI: Google found guilty of ad tech monopoly: What's next?: Court's decision opens path to major industry restructuring, potentially ending Google's dominance in digital advertising markets. https://ppc.land/google-found-guilty-of-ad-tech-monopoly-whats-next/ #Google #AdTech #Monopoly #DigitalAdvertising #CourtDecision
PPC Land · Google found guilty of ad tech monopoly: What's next?Court's decision opens path to major industry restructuring, potentially ending Google's dominance in digital advertising markets.
Hulu’s new server-side ad injection bakes ads right into your stream—making adblockers powerless and viewers frustrated. Is this the future of streaming? See how the ad wars are escalating and what it means for you! 
#AdTech
https://pupuweb.com/how-is-hulus-aggressive-server-side-ad-injection-making-adblockers-powerless/
PUPUWEB · How Is Hulu’s Aggressive Server-Side Ad Injection Making Adblockers Powerless? - PUPUWEBCan Hulu’s Innovative Server-Side Ad Insertion Outmaneuver Even the Best Adblockers? Hulu has rolled out server-side ad injection, a disruptive change
ICYMI: Retail media surge: Sponsored products drive 22% growth in European market: How brands can capitalize on the fastest-growing ad format as performance budgets shift. https://ppc.land/retail-media-surge-sponsored-products-drive-22-growth-in-european-market/ #RetailMedia #SponsoredProducts #DigitalMarketing #Ecommerce #AdTech
PPC Land · Retail media surge: Sponsored products drive 22% growth in European marketHow brands can capitalize on the fastest-growing ad format as performance budgets shift.
US DHS spent over $500k on 30+ YouTube ads targeting migrants with deportation threats, focused on states like CA & TX. The campaign promotes self-deportation using the CBP One app. #DHS #AdTech #Immigration
ICYMI: Adform adopts new video ad categories: New IAB Tech Lab signal implementation enables clearer outstream video classifications. https://ppc.land/adform-adopts-new-video-ad-categories/ #DigitalMarketing #VideoAdvertising #AdTech #IAB #OutstreamVideo
PPC Land · Adform adopts new video ad categoriesNew IAB Tech Lab signal implementation enables clearer outstream video classifications.
ICYMI: TikTok unveils new brand suitability controls: TikTok upgrades advertiser safety suite with video and profile exclusion tools. https://ppc.land/tiktok-unveils-new-brand-suitability-controls/ #TikTok #BrandSafety #Advertising #DigitalMarketing #AdTech
PPC Land · TikTok unveils new brand suitability controlsTikTok upgrades advertiser safety suite with video and profile exclusion tools.
ICYMI: Google's AI-powered defense suspended 39 million advertiser accounts: How Google leverages advanced AI systems to combat fraudulent advertisements. https://ppc.land/googles-ai-powered-defense-suspended-39-million-advertiser-accounts/ #GoogleAI #FraudDetection #DigitalMarketing #Advertising #AdTech
PPC Land · Google's AI-powered defense suspended 39 million advertiser accountsHow Google leverages advanced AI systems to combat fraudulent advertisements.