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I'm sorry to say that (again), but: Everyone would be better off if we'd just drop the BS idea of "apps" and embrace #PWA as the architecture to build products.
- Oh you want to use our platform, we're terribly sorry but it's iOS only.
- Oh you want to use feature-X on web? Sorry, but we prefer that you install our supper-crappy-app so that we have some vague vanity metrics for ourselves and on you.
- Ah feature-Y? Yeah that exists only on web.
Oh you think that you have to use [platform X], because it's polished animations, OS integrations, and advanced APIs? Welp.
Nobody. Gives. A. Crap.
People want your app to [do the thing] and be able to never open it again.
Personal story from this weekend: My mum wanted me to "do stuff with her phone". Lessons learned:
- People can not distinguish between apps, ads and in-app ads. They are all the same for them.
- People don't effing care about [thing] being an app or web page. What they do care about is if they get a quick access icon on the desktop.
- People do install apps because of FOMO, without any plan to use them.
- Login is the most discouraging thing you can introduce to your app. Period.
@MichalBryxi I love apps that let you do something until the last step and then ask you to login/create an account. And by love I mean hate.
@alsorew Cause metrics! Conversions! Vanity stats! 
@MichalBryxi But then the data gets leaked, and they get a PR hit. If they want to send me spam, they can just get my email from a bajillion previous leaks, no need to bother with all that app nonsense.