I'm sorry to say that (again), but: Everyone would be better off if we'd just drop the BS idea of "apps" and embrace #PWA as the architecture to build products.
- Oh you want to use our platform, we're terribly sorry but it's iOS only.
- Oh you want to use feature-X on web? Sorry, but we prefer that you install our supper-crappy-app so that we have some vague vanity metrics for ourselves and on you.
- Ah feature-Y? Yeah that exists only on web.
Especially for the "works only on web" part: You have to build the feature _at least_ 3 times if you don't go with #PWA. And if you decide to _not_ build it in native, then frankly that's just super crap User Experience.
Looking at you #Strava. Your excuses are pathetic for some of the things that are missing.