The beef industry is terrified, so they are going to lie and cheat to maintain their position as long as possible - climate be damned.
https://www.theguardian.com/environment/2023/may/03/beef-industry-public-relations-messaging-machine
Mastodon is the best way to keep up with what's happening.
Follow anyone across the fediverse and see it all in chronological order. No algorithms, ads, or clickbait in sight.