Just in case someone tells you "we know what our users want": When visiting new cities, I'm regularly using #HappyCow to find the most hip neighborhood. As clustering of good #vegan offers is often times a perfect indicator of like-minded people, culture and atmosphere around. This is for me a way better guide than anything #GoogleMaps, #LonelyPlanet or #Booking can offer.
No, you don't know your customers.
@MichalBryxi True in my experience as well. Vegan places and cool neighborhoods just seem to go hand in hand.