"There are several overlapping groups of people who, probably for different reasons, are more likely to prefer news that shares their point of view:
(a) the ideological and politically engaged;
(b) young people, especially those who rely mainly on social media for news;
(c) women; and
(d) less socioeconomically advantaged groups."
"In markets dominated by fewer brands — often publicly funded ones such as the BBC — respondents in that market also tend to express higher levels of preference for impartiality." In Britain, where respondents use an average of four news brands, the lowest number across the 40 countries studied, 62% of respondents say they prefer news displaying no point of view.
Camila Mont'Alverne et al, 2025: https://ijoc.org/index.php/ijoc/article/view/23816
