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#microtargeting

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"Prominent voices worry that generative artificial intelligence (GenAI) will negatively impact elections worldwide and trigger a misinformation apocalypse. A recurrent fear is that GenAI will make it easier to influence voters and facilitate the creation and dissemination of potent mis- and disinformation. We argue that despite the incredible capabilities of GenAI systems, their influence on election outcomes has been overestimated. Looking back at 2024, the predicted outsized effects of GenAI did not happen and were overshadowed by traditional sources of influence. We review current evidence on the impact of GenAI in the 2024 elections and identify several reasons why the impact of GenAI on elections has been overblown. These include the inherent challenges of mass persuasion, the complexity of media effects and people’s interaction with technology, the difficulty of reaching target audiences, and the limited effectiveness of AI-driven microtargeting in political campaigns. Additionally, we argue that the socioeconomic, cultural, and personal factors that shape voting behavior outweigh the influence of AI-generated content. We further analyze the bifurcated discourse on GenAI’s role in elections, framing it as part of the ongoing “cycle of technology panics.” While acknowledging AI’s risks, such as amplifying social inequalities, we argue that focusing on AI distracts from more structural threats to elections and democracy, including voter disenfranchisement and attacks on election integrity. The paper calls for a recalibration of the narratives around AI and elections, proposing a nuanced approach that considers AI within broader sociopolitical contexts."

knightcolumbia.org/content/don

Knight First Amendment InstituteDon’t Panic (Yet): Assessing the Evidence and Discourse Around Generative AI and Elections

This is what we're up against. Fact-free CERTAINTY from #MAGA muppets:

x.com/MAGACult2/status/1896539

Their echo chamber is fueled by right wing news outlets, but the real division was sown a while ago by #algorighmic #socialmedia and #microtargeting

#bigtech didn't use 'divide and conquer', they used 'atomise and conquer' 😒

And meanwhile the masses are cooperating in their own surveillance by feeding #surveillancecapitalism

Any suggestions for how to bring people back to the 'shared centre'?

Replied in thread

@OmasgR Weil ihr einen Mastodon-Account bei #Digitalcourage habt, interessiert es euch vielleicht, dass Digitalcourage die Leute, bei denen ihr eure "Petition" untergebracht habt, vor 9 Jahren einen mit einem #BigBrotherAward geächtet hat: bigbrotherawards.de/2016/chang

Damals waren die #innnit-Leute noch der deutsche Arm von #changeOrg. Inzwischen wird change.org in Deutschland von einem anderen Team gemacht.

Ich fand die Laudatio für diesen Negativpreis nicht besonders gelungen. Die Preisvergabe war umstritten. Ich halte sie aber immer noch für gerechtfertigt, weil ich damals bei meinen Recherchen darauf stieß, dass change.org damit warb, Daten der Mitzeichnenden schön als Profil aufbereitet an Interessierte zu verkaufen, z.B. für #Microtargeting im britischen Wahlkampf. Nach der Preisvergabe gelobte change.org, damit aufzuhören. Warum sich Innnit später selbständig gemacht hat, ist mir nicht bekannt.

Belege: archive.fo/diZhm

bigbrotherawards.deChange.org | BigBrotherAwardsDie US-Firma und Kampagnenplattform change.org erhält den BigBrotherAward 2016 in der Kategorie Wirtschaft für ihr Geschäftsmodell, personenbezogene Daten von

"people under permanent supervision will, in time, adopt behaviours that are pleasing to others rather than true to themselves"

Great observation by Jamie Susskind in his excellent #book The Digital Republic

So even if you're not bothered about the #threattodemocracy posed by #surveillancecapitalism and #bigtech,
maybe it'll annoy you to know that we're all being moulded into sycophantic fakes.

#tracking #microtargeting

This idea is also explored in Doppelganger by Naomi Klein.

We know about the #Trump campaign using #CambridgeAnalytica to swing the 2016 election, and Russia getting involved, but gun associations? That's new to me.

propublica.org/article/guns-lo

3rd party vested interests providing citizen private data to dodgy firms to swing elections is a pretty dark use of #microtargeting. On a par (nearly) with what the #UniversityOfPhoenix was caught doing 🤮

ProPublicaGun Lobbyists and Cambridge Analytica Weaponized Gun Owners’ Private Details for Political Gain
More from ProPublica
Replied in thread

@taschenorakel @dielinke

Wie soll ich n das praktisch machen?

Ich kann nicht rumgehen & +80 Millionen Leute (oder weiß ich 40 Mio. Wähler*innen) fragen.

Alles was ich tun kann ist mein Umfeld zu beobachten.

Und da sehe ich, dass v.a. konservative #Medien & politisches #MicroTargeting in Messengern 1 Hauptrolle dabei spielen, wie sich die "nicht-bürgerliche" Bevölkerung ihre politische Meinung bildet.

Und faktisch wissen die noch nicht mal, dass sie "nicht-bürgerlich" sind.

Is nich leicht.

If #trump backtracks on the #tiktok ban, it will be because "In December Trump said he had a "warm spot" for the app as it helped him with young voters in the 2024 election."

bbc.com/news/articles/clyeer3q

It is sad that morons keep using these kind of apps - the ones with #algorithms that allow #microtargeting of ads. And guess what: aggressive misinformation campaigns to win elections also count as ads!

The root cause is #surveillancecapitalism and the #bidsteam behavioural data in the #RTB system

www.bbc.comTikTok says it will 'go dark' in ban if US government does not interveneThe Supreme Court earlier upheld a law that would ban the video app in the US unless its Chinese parent-company sells it.

🚨Out in PNAS!🚨
pnas.org/eprint/AWU8WZ9GVGPPGP

#Political #microtargeting has become a topic of great concern (eg Cambridge Analytica) But does it actually WORK? To find out, we ran a large-scale experiment to quantify the persuasive advantage of political microtargeting for US issue advocacy campaigns

The answer is complicated...

We find a sizable benefit of #targeting (~70% more persuasive than showing everyone the best overall message) - but little additional benefit from *micro*targeting on numerous different characteristics simultaneously

Our study used a 2-step process. First, we trained machine learning models on experimental data to learn which messages are most persuasive/for whom.

Then, we recruited 5k new people randomized them into [Control; Random message; Best overall message; or Microtargeted message, chosen by training targeting model on 1, 2, or 4 different participant characteristics] & compared persuasion across conditions.

Give the paper a read to see details!