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#B2C

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Simon Ives

From HBR: AI Agents Are Changing How People Shop. Here’s What That Means for Brands.

#AI #ArtificialIntelligence #B2C

hbr.org/2025/02/ai-agents-are-

Harvard Business Review · AI Agents Are Changing How People Shop. Here’s What That Means for Brands.    The rapid adoption of AI agents has major implications for who captures value in consumer transactions—particularly who owns the end customer. In the pre-internet era, the balance of information between retailers and brands was relatively even: Retailers had access to granular, receipt-level data and brands could gather “sell-through” information across the broader market. With the rise of e-commerce, however, retailers gained access to customer-level data while brands typically didn’t gain access to significantly more data. With the advent of gen AI agents that assist consumers in their purchasing journeys, the balance of power will likely shift away from retailers and towards brands and AI-agents. That’s because AI agents will search for consumer goods more broadly, swiftly, and comprehensively than humans. To compete in this new environment, brands and retailers will have to embrace AI agent optimization (AAO), ensuring that their unique strengths—whether it’s product quality, innovation, or customer service—are clearly measurable and easily recognizable by these AI systems, and optimizing for the sources AI-agents will rely on.
Public
John Wilker 👨🏽‍💻

I've been using this PDF for years. First for 360|Confereces, then adding in my writing business, and now just for writing. If you send emails to other businesses or consumers. I've found this calendar helpful. They publish it every year.

I can't speak to how dialed it is, but better than guessing on when to send an email.

PDF is here. dropbox.com/scl/fi/3ty50bjamlb

#b2b#b2c#emailmarketing
Public
Matasoft

Need to match and merge two chaotic spreadsheets? Comparing product prices from multiple vendors? Customer lists cluttered with duplicates? Product catalogs inconsistent? Real estate records fragmented and unreliable? Voter or marketing lists full of typos?

#FuzzyMatch #DataManagement #DataMatching #DataCleaning #ETL #MDM #MasterData #QDeFuZZiner #DataAnalytics #DataConsolidation #DigitalServices #ITServices #BusinessIntelligence #B2B #B2C #DigitalMarketing

matasoft.hr/qtrendcontrol/inde

Public
MadeInDex 📰🌎

Bad #news about our beloved Rasperry Pi:

#RaspberryPi Holdings is now listed on the #stock market under the name #RPI! 😭

The new focus on optimizing margins and profit for #shareholders
might lead to:

✔ Further increase of production in #China, rather than in #Wales / the #UK
✔ Less money for research & development
✔ Further focus on #B2B > #B2C (already 72%)
-...

Here is a list of some alternatives for you:
itsfoss.com/raspberry-pi-alter

finance.yahoo.com/chart/RPI.L

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It's FOSS · 15 Single Board Computers: Alternatives to Raspberry PiLooking for a Raspberry Pi alternative? Here are some other single-board computers to satisfy your DIY cravings.
#IPO#MadeinChina#MadeinUK
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