"Failure is not an option."
If it is interpretted literally then it'd mean success is assured?
So why go to all that trouble?
Let's start celebrating now.
I've never understood which tense that is in.
Despite appearances I'm sure it's not #FuturePerfect.
Nor #NarrativeTense.
But maybe it's #NewAge #Motivational #WordVoodooTense.
#Grammar: Can we just go making up new tenses?
Are Trump's lies better understood as being in #TrumpTruthTense?